The Shocking Story Behind Liquid Death Canned Water: What You Need To Know

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The Liquid Death strategy
Are you aware of the latest trend in the beverage industry? Liquid Death, a brand of canned water, has been making waves with its unique packaging and marketing strategy. But, have you ever wondered what's behind this mysterious brand? In this article, we'll dive into the untold truth of Liquid Death canned water and explore what makes it so special.
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What is Liquid Death Canned Water?

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Liquid Death is a brand of canned water that was launched in 2019. The company's mission is to provide a sustainable and environmentally-friendly alternative to traditional bottled water. The water is sourced from natural springs and is packaged in infinitely recyclable cans. But, what sets Liquid Death apart from other canned water brands is its edgy marketing strategy and unique packaging design.
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Liquid Death | arbyreed | Flickr

The Story Behind the Name

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The name "Liquid Death" might seem ominous, but it's actually a clever play on words. According to the company's founder, Mike Cessario, the name is meant to be a tongue-in-cheek reference to the fact that water is essential for human survival. In other words, without water, we would "die." The name is also a nod to the metal music community, which Cessario is a part of.
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Liquid Death

The Environmental Impact

One of the main reasons Liquid Death has gained popularity is its commitment to sustainability. The company uses cans made from 80% recycled aluminum, which is infinitely recyclable. This means that the cans can be recycled and reused repeatedly, reducing waste and minimizing the brand's carbon footprint. Additionally, Liquid Death partners with environmental organizations to help reduce plastic waste and promote sustainability.
Liquid Death Raises $9M Series A Round - BevNET.com

The Marketing Strategy

Liquid Death's marketing strategy is unlike any other brand in the beverage industry. The company uses a mix of humor, irony, and social media to reach its target audience. The brand's Instagram account is filled with humorous memes and videos that poke fun at the idea of "canned water" and the beverage industry as a whole. This approach has helped Liquid Death build a loyal following and generate buzz around the brand. Liquid Death canned water is more than just a unique product – it's a movement. The brand's commitment to sustainability, clever marketing strategy, and edgy packaging design have made it a standout in the beverage industry. Whether you're a fan of the brand or just curious about the story behind it, one thing is clear: Liquid Death is a game-changer. So, next time you're reaching for a drink, consider giving Liquid Death a try – your taste buds and the planet will thank you.

Source: Mashed

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